Air Canada Plans a Hostile Takeover of the Aeroplan Loyalty Program
Skift Take
Until last week, Air Canada's loyalty program members were on track to see Aeroplan split from the airline in 2020. Now, the program and miles are in jeopardy.
It's been a strange few days for Air Canada and members of its Aeroplan loyalty program. Early last week, it appeared as though everything was on schedule for Air Canada to split from Aeroplan and launch its own, separate loyalty program in 2020. Aeroplan had even come out with a new landing page and interview with its CEO making the case for flyers to stick around after Air Canada's departure.
On Wednesday, though, everything got turned on its head when the news came that Air Canada was planning to make a hostile takeover bid for Aeroplan – the program that it abandoned less than a year earlier.
It's not really clear why this is happening. Air Canada and Aimia, the company that oversees Aeroplan, initially couldn't come to terms on the joint operation of the program – that's what triggered this initial path. But now with Aimia's stock
