Walk a Few Miles and Earn Points: New Location-Based Loyalty Program Launches
Photo Caption: Screenshots of the new Miles app user interface
Skift Take
A new loyalty program aims to reward travelers for everything from taking a walk to road tripping across the country. But will users find the rewards to be worth the cost of sharing their location data?
A new loyalty program from a handful of Silicon Valley veterans aims to use your phone's location-based data patterns to deliver reward points. Called Miles, the new loyalty program awards points for a user's full spectrum of travel modes, from walking to riding a bicycle to public transit to driving to flying on an airplane.
Users earn points in tiers; walking earns the most at 10 points/mile while flying on an airplane only earns 0.1points/mile. By tracking a user's location and movement speed, the backend at Miles automatically determines what mode of transportation is being taken and then allocates points accordingly.
Reward points — or rather, the value earned from rewards points — won't come out of thin air. With each mile traveled, Miles will use your phone's location data to actively process and predict user trends to deliver specialized deals and incentives (i.e. rewards) to specific users. If the AI that Miles uses identifies that there are a lot of drivers in an ar
