Sean O'Neill

Senior Hospitality Editor

Covers IHG, Hilton, Marriott, Hotel Brands

Sean O’Neill is Skift’s Senior Hospitality Editor. Sean’s forte is reporting, and he’s broken multiple hotel industry scoops. He has also conducted 1:1 interviews on stage with the CEOs of Marriott, Hilton, IHG, Hyatt, and Wyndham.

Travel Marketers to Favor Facebook and Instagram in 2019

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

Taj Hotels to Enter Homesharing With New Amã Brand

On March 1, Taj Hotels will start taking bookings for its official foray into homesharing with its new brand, Amã, with nine bungalows. It's further proof of the Skift Megatrend that in hospitality, "everything is converging."

Sabre’s Bottom Line Got a Lift From U.S. Tax Cuts

A year ago the U.S. changed its corporate tax law. A look at the impact on travel tech giant Sabre may show, by example, the benefits to many U.S. businesses broadly. The reform appeared to give the company added financial flexibility in 2018.

Traveler Sentiment Tracking Gets Spotlight With Medallia’s Intent to Go Public

Customer-experience software companies Medallia, which is planning to go public this year, and Qualtrics, which SAP has just acquired for $8 billion, are receiving cash injections that should rev up their services. That's significant news for travel businesses that depend heavily on positive customer sentiment but increasingly face customer survey fatigue.