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Hotels

Starwood’s future as a brand: own less, grow more in Middle East & South Asia

Samantha Shankman

Skift Take

Great lessons to be learned by brands across all sectors, from one of the the most forward thinking hotel industry brands.

Starwood Hotels & Resorts Worldwide, one of the largest midmarket-to-upscale hotel chains, recently made a half-PR-stunt, half-smart-thinking move of taking all of its top management to Dubai for the month of March and working from there. The move is a window into where it thinks its future lies, and hence the need for its top management to learn by immersion into a hub from where growth is radiating in all directions eastward. From its temporary headquarters in Dubai, last week it did an investor and analyst day, and presented its current positioning and future strategy of growth. Some key points, as illustrat

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