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Accor Drops the Hotel Check-in Desk for a Mobile App

Dennis Schaal photo
Dennis Schaal

Photo Credit: A staff member at a Mercure Hotel greets a guest who has checked in online in advance of her stay. Hotel staff can be ready with room keys when guests arrive, eliminating the need for the more formal check-in process. Accor Hotels

Skift Take

Does Accor's new streamlined check-in process in practice as advertised? We're not sure, but it potentially is a great way to personalise service and make a lasting impression with the guest.

Accor, the hotel chain with brands ranging from Sofitel to Novotel and Ibis, revamped the check-in process based on a radical idea: It wants its staff to provide personalised service instead of being bogged down filling out paperwork to register guests. With that in mind, guests at 60 of its properties in 13 countries, primarily in Europe, can check in online up to two days before arrival via accorhotels.com, the brands' websites, the brands mobile sites, their mobile apps or over the phone. The hotel industry is in the midst or reinventing the guest check-in process, with options ranging from advance check-ins to high-tech room keys and wearables. Accor's new check-in process should be viewed

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