Culture stems from the meaningful work we do, and each of us seeing the tangible in-situ effects of that work for the people for whom we create everything.
Luxury is no longer defined by pristine interiors and personalized service but limited knowledge-based access, distinct cultural experiences, and curated, specific references. Luxury hotels opening the doors to those experiences set themselves apart for future generations of affluent travelers.
Education delivered directly from local communities, and informed by tradition, is what distinguishes immersion from appropriation. It's the job of luxury professionals to facilitate the experience without adding the influence of their own lens.
AIANTA wants to keep capitalizing on its success over the past couple of years, increasing tourism to Native American destinations. Its goals for 2020 are ambitious, but doable, given the stats so far.