Media and PR

Yes, KLM is on a league of its own by being able to leverage all the social care interactions into offers and purchases, but it's still working hard to integrate all its reservation systems, customer database, and social media interactions.

Videos are just like digital ads, they need to be tailored to specific audiences by interest and purchase behavior.

Travel brands that decide to implement Facebook Bluetooth are getting the device for free but will eventually pay for it when point of sale systems are integrated.

How-to videos inform and build brand awareness. If executed well, viewers will be moved to share them, which adds value by generating earned media.

There is still much growth left in in-flight Wi-Fi and related connectivity services, and it appears that emerging economies are showing more interest than connectivity-saturated mature markets like the U.S.

June is an opportune time for travel brands to celebrate the role of fathers and milestones of same-sex marriages, but they need to be careful not to exploit the occasion and the movement.

Travel brands don't need to make viewers cry to move them along the funnel.

Download a case study on user-generated content and traveler engagement from Rivet for free!

Snapchat has expanded its Our Story to cities outside of users' locale to feature nearby happenings, but it needs to be much less random as it grows into a real product rather than a series of experiments.

Summer and winter recess is truly one of the best times to push people to explore new destinations and seek adventure.