Media and PR

Hotels photo-and-video baited potential guests with festive lobbies, holiday inspired cocktails and out-of-the-cold destinations.

Orbitz Worldwide is putting itself up for sale, and the leak to Bloomberg may be a signal that the bidding hasn't been particularly robust to date.

With so many startups focusing on specific niches of the travel market, we will continue to see more acquisitions of small companies by small companies as competition consolidates.

The future of travel will be defined by leaders who understand the larger context in which travel operates. Skift 2015 Megatrends magazine does the work for you.

American Air has become a model for how old companies can embrace new mediums to improve relations with its customers.

Lonely Planet's ambitions go beyond the guidebook. But can it piece together a multi-media brand from all the parts it's collected up until now?

You many not be able to get much more old-school media than National Geographic, but the brand has innovated in ways that make it less vulnerable to the ebb and flow of advertising dollars than many of its younger peers.

While the Trivago Guy's love-him-or-hate him TV ads garnered a lot of media attention in 2014, it was the Expedia brand that really kicked butt on TV.

We hope that drones will help reinvigorate travel videos and films and help them break away from their tired formats.

TripAdvisor has worked out some of the kinks in its earlier TV ad campaigns and now is setting its sights on additional advertising in the U.S., France and Australia, and new ads in Brazil and the UK. Big potential market, Brazil.