Media and PR

It's smart for HomeAway to give its users more reasons to use its mobile app to improve their local experience with rides, food, and local attractions.

With its new Content Studio initiative, Marriott is serious about building relationships with content.

Social campaigns are a dime a dozen today, pushing travel brands to become ever more creative with offline activations to fuel their ambitions.

American's 24-hour approach to dealing with customer issues on Twitter has demonstrated that an airline can solve problems 140 characters at a time.

National Geographic Traveler can no longer rely on its parent brand's recognition because social media is leveling the playing field for younger online based publications.

Smaller destinations snuck into the top ten this month with a mix of clever campaigns and seasonal highlights.

Bunyan Velo's picture of the world stands in contrast to the fast moving, hyper-connected one that many modern travelers inhabit.

Brands that know their audience best and cater to their dreams will gather momentum.

Southwest is certainly on an upward trajectory and the good times keep on rolling for the airline. The fruits of its labor with the recent rebranding and seeing record profits are now reaching passengers by giving them a brand to use that they already know and love. Let's see what other airlines may follow.

Despite the challenges of running a content company right now, Lonely Planet has flourished in its post-BBC life and is expanding into more video and a new magazine in the U.S.