Media and PR

B2B travel companies are taking advantage of social media's inherent function of connecting with real people.

Conferences aren't just in the room any more.

Hotel brands are becoming ambassadors of culture and influence from the East are inspiring fans in its region and worldwide.

We have doubts about the methods used to measure success here. "Influencers" have gone from social media stars to legitimate taste makers in their respective fields. It's up to smart destinations and brands to provide a valuable experience that builds long-term loyalty and outweighs the pay.

The copy-heavy Belmond hotels print advertising campaign, its first, is an interesting experiment for the new brand. It is inspirational and experiential, but will it resonate with today's on-the-go, smartphone-in-hand travelers? We'll see.