Media and PR

Here's how the top destinations on social media are winning this month.

Brands aren't only using content to engage with customers. They are using these new conversations as form of content itself to deepen relationships with existing users while broadening their brand awareness to attract new ones.

Congratulations to all the smartest travel brands on social media.

By partnering with some of the world's top tech companies, Marriott is testing the waters to align hotel experiences with the anticipated travel behaviors of the most tech-savvy, next gen consumers.

Accommodation choices are being narrowed down with guest photos uploaded on Instagram.

The disconnect between the factors that affect travelers' decisions to go to a destination and choose where to stay, versus what travel businesses think matters for their profitability is in stark contrast here.

Tours and activities are a profitable way for media publications to capitalize on their brand and find new revenue sources among their already existent customer base.

User generated content has become native to Instagram and is becoming one of the most effective marketing platforms in the evaluation stage -- one step away from the purchase decision.

Travel companies have taken myriad paths toward balancing travel inspiration and bookings. Will too much inspiration detract from the business of transactions? Joie de Vivre Hotels' website redesign is an experiment in finding a proper equilibrium.

We can already imagine the thousands of clicks being heard across the Internet the first time an airline tests a large promotion to purchase a flight on Twitter. If they can figure out a way to use it build loyalty, they'll be even happier.