Media and PR

Collaboration and advocacy efforts helps employees alleviate inefficiencies in handling inquiries -- as well as stay human on social.

About Travel is trying to modernize its site without ruining the search engine optimization advantages that it knows well. In the process, even though it is an ad-supported site, About Travel shouldn't be afraid to empower its experts to let their opinions fly.

Social media has been the darling of destination marketing for the last five years, but you may be surprised how those impressive Facebook and Twitter numbers translate to actual visitors.

Rosetta Stone has recently made major changes to its products, but it's now learning how to speak the language of a younger customer set for whom the changes will benefit most.

Social media has evolved to become another platform to provide customer service, but it needs to be well understood before brands dive in and start tweeting. Here’s what they need to know.

Sometimes, it's not all about numbers, it's more about people, big and small.

Summer is the time for group travel. Identify with your brand's audience through their families and friends.

Instagram is becoming a clearer choice for airlines to reach new fans.

Separate Twitter accounts for customer service, discounts, and international fans are not the norm for U.S. based airlines.

Page Visits is another data insight to consider because companies are leveraging their brand presence on Facebook's visual-based Timeline interface.