Media and PR

Foursquare's making a big bet that users will check-in to the new experience, but it needed a big change to move forward.

Take advantage of online video and show who and what make your state worthy of a visit for locals and foreigners.

Connect and partner with influencers that your brand's audience identify with and aspire to be.

Crowdsourced content is particularly important to travel brands who pump out several high-quality visuals a day across social media. The brands that have been most successful at this — Australia, Pure Michigan — all tap into fan photos to build community and fuel their social accounts.

Most destinations are still trapped in a cycle of poorly made YouTube videos and print ads, causing them to miss out on major opportunities awaiting in today's most popular social and visual apps.

Find new ways to engage with your brand's audience like they are community members not just fans.

A vanguard within a new era, fueled by new access to an Internet full of information, from these consumers emerges a new model -- the silent traveler.

Some really big, well-traveled shoes to fill.

Some of the more enlightened travel media companies are going beyond the flashy, advertiser-driven media packages, AFAR is one of them.

This is arguably our most original contribution to the world of travel since Skift launched, and we're excited to share it with the world: A new model to look at the new generation of travel consumer, and opportunities for travel brands to target them.