Online Travel News

Viator's "Regret Less. Do More." campaign uses data-driven insights and highlights travel planning pitfalls.

As one of Asia’s largest, and traditionally most profitable carriers, what happens at Singapore Airlines matters.

By 2024, Asia’s travel and tourism revenue is projected to hit a whopping $326 billion. To cash in on this boom, travel providers need to tackle Asia’s patchwork of payment options.

In a break from the strategy of many U.S. airlines, Emirates’ Skywards program is being used to boost loyalty for the airline without a heavy financial focus.

An upbeat assessment for summer 2024 came with a warning for 2025, as Boeing 737 Max delivery problems continue to impact plans for further growth.

Delta, which has consistently been one of the most profitable U.S. airlines, slightly underperformed in the second quarter, partly due to an oversupply of domestic seats. That could signal trouble for domestic carriers this summer.

Industry response to a recent Skift story centered on this question: Would people actually use voice search to book travel experiences? The answers were revealing about the sector's broader opportunities and challenges.

Ixigo's got it figured out: Why go superapp when you have loyal users? Ixigo's multi-brand, multi-app strategy meets all travel needs and makes cross-selling easy. No one-size-fits-all solution needed.

Now you know why online travel companies do so much A/B testing. The whole world seems to depend on whether a price disclosure is in a bold or light font. Fee transparency is being put to its own test in California.

Tripadvisor has been brand-building in the past year, both for its Viator and Tripadvisor brands. Can it do both?