AI in Travel

These hotel tech execs all believe there are big opportunities for AI, but they also believe that marketers are promoting it in ways that don't make sense.

In this report, Skift partnered with Publicis Sapient to compile key insights, highlight memorable moments, and offer tangible takeaways from industry leaders in both travel and artificial intelligence.

Amadeus is working on several generative AI pilots in partnership with Microsoft.

For those asking, ‘What's Hallyu?’ you’re clearly not young enough! The Korean wave is huge, and the tourism ministry is make sure that it taps into this craze to attract foreign visitors.

Travel startups raised roughly $2.8 billion during the first half of 2024. They had raised only $1.3 billion during the same period in 2023.

Generative AI is still young, but some travel companies are encouraging workers to experiment as they determine how the tech will be used in the future.

There was a lot of variety in this group of startups: flying taxis, skiing tours, renewable jet fuel, loyalty, pest control, luggage, and a new travel media brand.

Trip.com recently expanded attractions as a bookable category for travelers worldwide. Its partnership with Prioticket highlights the increasing trend of B2B partnerships in the experiences category.

David Woolenberg, the CEO of Duetto, gave his first media interview to Skift following his company's sale announcement on Thursday.

Is it too far-fetched to think that Brian Chesky might one day pull a "Dara Khosrowshahi," who left his post as Expedia boss for the bigger opportunity to head Uber? After all, developing generative AI at OpenAI is a once-in-a-lifetime opportunity.