Answers about the future look of boutiques might be seen in a new crop of hyper-specialized properties that map design to hyper-specific interests and communities.
Kayak and Life House have joined forces to launch Kayak's first foray into the hospitality industry. The concept is a good one, but to be successful, the kinks in technology and customer service still need to be worked out, as Skift learned firsthand.
Best Western’s expansion from economy, roadside hotels to boutique brands in recent years faces stiff competition coming out of the pandemic. The company can be a success if, and only if, more of its long-time operators upgrade to the boutique model.
Travelers may crave familiarity during the coronavirus recovery, but boutique hoteliers say familiarity can be achieved without making your property feel generic and sterile.
Best Western's unique longstanding model gives much power to its member hotels. But as changes quickly alter the industry's landscape, can the chain still compete effectively under the old ways?
Ace Hotel has finalized the consolidation of its ownership after years of disputes with the estate of late co-founder Alex Calderwood. Now that that's been settled, what will the boutique hotel chain concentrate on next?
When it comes to meeting spaces, ambience is becoming almost as important as functionality. As event organizers move away from generic conference rooms, boutique event companies like Etc. Venues and Convene are starting to expand.
As the boutique trend sweeps the events industry, a handful of venue providers are jostling for top spot. London's Etc. Venues thinks its "laser focus" will allow it to stand out in the United States, but will it be able to compete with more established players like Convene?
W Hotels were once the hottest hangouts in town but two decades after its creation, it has been overshadowed by its younger competitors. Marriott inherited the W Hotel brand when it bought Starwood in 2016. Now it's up to Marriott to make the W brand shine again.
Independent hotels struggle to keep up with larger hotels and chains when it comes to adopting the latest technology, thanks to high costs and complexity of implementation. However, they stand to benefit substantially if they adopt the right systems.