Travel's Reopening and Coronavirus Recovery

U.S. and Chinese hotel performance surged in recent weeks while European properties saw a dive in demand. American and Chinese hoteliers shouldn’t waste time taking a victory lap.

The industry unemployment rate may be falling, but it isn’t for the reason hotel owners would like.

Great news for destinations that can now welcome tourists who want to immerse themselves, rather than just tick off a box. At least until their next Zoom meeting, that is.

“Bleisure” is a frequent buzz word on Marriott earnings calls during the pandemic, but the company’s development lab signals this pandemic trend of blended travel purpose has a long lifetime ahead.

This is what action looks like, if Caribbean tourism is to build back better. Investment in technology, a solid private-public relationship, and homegrown talent driving the framework and the narrative.

Two years of talking. Now's the time for bold action.

What did travel executives read in 2021? What are the most important topics for them in navigating through the pandemic and calibrating for rebound and regrowth? Check out the Skift Research reports that are most read by Skift audience.

Hosting a spectator-free Olympic Games in a pandemic and taking a hit of over $30 billion is about as historic as it gets. But Japan tourism's handling of it shone a light on the ways destinations are adapting, as well as the factors that will impact global tourism's future.

The latest data since the Omicron variant emerged isn’t showing any massive swings in global hotel performance, but that doesn’t mean all regions are selling out rooms.

Pandemic ups and downs aside, a destination must stay top of mind with travelers. For Milan, repositioning the city's image means finding creative ways to hit the right note of cheer until a recovery is here to stay.