Travel Loyalty News

... But we have a feeling that things are certainly shifting in that area as more luxury brands see themselves as "experience platforms."

This makes a ton of sense for World of Hyatt, but again will scale prove to be a challenge for Hyatt and for Exhale?

Leading Hotels of the World's $175 annual fee to join its loyalty program may be off-putting to some frugal frequent travelers. But the Leaders Club, ostensibly, is not for the frugal frequent traveler.

It just got 25 percent more expensive to earn top-tier elite status on United Airlines.

Marriott CEO Arne Sorenson knows that not everyone is thrilled with the merged Marriott-Starwood loyalty program. But at Skift Global Forum, he made the case for why they should be — and said he hopes they'll come around.

Hotel industry to consumers: You should still stop clicking around, (obviously!), but you should also expect a lot more from us when you (1) book direct with us, (2) join our loyalty programs, and (3) stay in our hotels.

Leading Hotels is taking a traditional, yet also somewhat contrarian approach to hotel loyalty — but will it pay off for its independent hotel members?

Not long ago, all discount airlines needed to compete was cheap fares. But times change, and with legacy airlines poaching some of their customers, more ultra-low-cost carriers are taking loyalty seriously.

While most of the traveling public saw an increase in baggage fees this month, those carrying airline elite status were once more spared. Sooner or later, that luck will surely run out.

Today’s consumer no longer thinks about loyalty solely in terms of points and miles. That’s created a growing opportunity for travel brands to rethink the strategies they use to build loyalty with travelers.