Travel Loyalty News

Collinson, the parent company of Priority Pass, made a wise move investing in airport-food-ordering app Grab. There's plenty to improve about the experience of dining in the terminal.

The idea's there, but why not take it a step further and personalize it that much more?

International brands are clamoring to build loyalty with Chinese travelers. Just recently, American and Singapore airlines launched partnerships with Fliggy, a Chinese booking engine, to share loyalty perks across platforms.

Loyalty is big business, and Air Canada is working hard to create a forward-looking program that leverages advanced e-commerce techniques. The airline's acquisition of Aeroplan bodes well for scaling up its program over the next few years.

Sheraton is now Marriott’s third largest brand, coming after only Marriott and Courtyard by Marriott, and the largest outside of North America. As a result, getting this turnaround right is critically important for the company in the eyes of investors, owners, consumers, and other stakeholders.

The monumental task of integrating Starwood continues almost two years later at Marriott, with all eyes on the Sheraton brand turnaround and the merging of the loyalty programs. Both could mean millions in incremental fee revenue, and efforts to reduce hotel-owner costs aren't going unnoticed.

Six Flags' new loyalty program is as much about collecting visitor data as it is about rewarding visitors for their habits.

The planned integration of Starwood Preferred Guest and Marriott Rewards did not go entirely smoothly this weekend. Some members were not shy about expressing their unhappiness.

The new rewards program at Six Flags is designed to keep its already-loyal members engaged and satisfied enough to stay enrolled in a monthly membership. Will the theme park loyalty idea catch on with other operators?

Independent hotels don’t have the global resources of major chains when it comes to building traditional guest loyalty programs. But independent hoteliers are pushing the envelope and finding creative ways to reward loyal guests and guests who book direct.