Travel Loyalty News

On one hand, Delta's frequent flyers have a less-effective loyalty program. But on the other, they're flying a great airline.

Mobile check-in isn't new for a hotel to roll out, but the Starwood Preferred Guest promotion could help it go more mainstream.

Marriott Rewards and Southwest Rapid Rewards are still dominating the Freddie awards in North America, as they did last year. In Europe, though, it was Aeroflot and Accor, while Virgin Australia took top honors in Asia/Oceania.

In a nearly repeat performance from 2017, Marriott and Starwood once more dominated the loyalty space in North America when it comes to loyalty programs and consumer sentiment. Aeroflot and Accor performed similarly well in Europe, while Virgin Australia won big in Asia/Oceania.

Germaphobes will be relieved not to have to touch a hotel room remote control again.

Consumer sentiment towards the majority of hotel loyalty programs has been improving over the past five years and the breadth of programs is also growing, but the path to real customer loyalty isn't that simple.

Marvel: "Infinity War is the most ambitious crossover event in history"
Marriott Rewards and Starwood Preferred Guest: "Hold my beer"

Luxury hotel brands have lagged behind their cheaper siblings when it comes to loyalty programs. In the past they might not have needed to think about such schemes but with data becoming more and more valuable, companies can no longer afford to ignore them.

Despite numerous enhancements and considerable growth in hotel loyalty programs, opinions on the effectiveness and value of these programs vary widely among consumers and hotel owners. Our latest report evaluates these differing perspectives and offers hotel companies ways to navigate the challenging road to real customer loyalty.

While a new branding campaign by Wyndham may foreshadow some turbulence ahead for the hotel group, on the surface it will make it easier to find and book network hotels.