Travel Loyalty News

How much do we want to bet that the new loyalty brand that debuts next year turns out to be Marriott Preferred Guest? Or better yet, just Marriott Rewards?

Tech-based tools that help restaurants find and attract new customers are getting more sophisticated, helping businesses target increasingly segmented groups of people for maximum impact.

Can luxury brands like Mandarin Oriental, Four Seasons, and others convince consumers that you don't need the lure of points or free nights to be loyal?

RLHC CEO Greg Mount's comments about loyalty programs might surprise his hotel peers. But when you really think about it, he might be on to something. And instead of focusing so much on building up their loyalty numbers, perhaps there are other ways hotel companies should be focusing on reaching consumers.

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

Elite members of Hilton's Honors program will soon see some significant upgrades. Marriott and Starwood should take notice.

Updates to Hilton's loyalty program will soon make Hilton Honors more lucrative for elite travelers. Between those tweaks and last year's cash and points upgrades, Hilton is bringing a strong loyalty program to the table for 2018.

A premium economy cabin on United's domestic fleet could give it a leg up on competitors in terms of both product and revenue. But can it actually execute?

Southwest doesn't care if you pay with points or cash. That's for good reason. Even if you pay with points, the airline often gets paid.

American Airlines has the value of your loyalty down to a science. But can that data prevent elites from defecting to other carriers?