Rosewood Hotels & Resorts is actively expanding its branded residence offerings, with over half of its existing portfolio and development projects including branded residences, encompassing 14 open residences, 11 in development, and a focus on both standalone and hotel-adjacent properties in various global markets, including Europe's emerging urban centers, albeit with challenges in dealing with older buildings and zoning hurdles.
Having a hotel in every gateway city and resort destination may look rich. But Bulgari is wise to preserve the rarity of its brand by keeping its joint venture with Marriott small.
We know the travel industry will surprise us in 2023. That's one thing that's certain. These envelope-pushing prognostications are just our way of getting ready for the unexpected. We had fun coming up with these, and hope you read them in that same spirit.
Rosewood practices arbitrage, luxury-hotel style. The company seems to believe that the three most important words in hospitality real estate are experience, experience, and experience.
An ambitious expansion strategy won't stop Rosewood from tailoring each of its 21 planned properties to the cities they're in. CEO Sonia Cheng says localization is a critical differentiator for Rosewood. Cheng talked about bringing a sense of place to each of the Rosewood properties.
All of the buzzwords are here in CEO Sonia Cheng’s strategy — from co-working and community to recognition and technology — but can Rosewood continue to maintain its uniqueness, even as it goes after what all the other hotel brands are going after, too? Given its track record, it just might.