Costa Rica's "Happiest Country" push surely isn't making Bhutan happy


Skift Take

It's refreshing that two countries are arguing over who's happier as opposed to, say, who has the loosest slots or is more welcoming to underage drinking.

Source: McClatchy and Tribune Newspapers Author: Tim Johnson An advertisement that greets passengers at the international airport here says, "Welcome to the happiest country of the world." Inflated claim? Maybe, but a study indeed ranks Central America's verdant nation of Costa Rica as the planet's most content. Its citizens generally live to old age, watched over by a government that spends heavily on schools and health care and strives to build an economy with a small environmental footprint. Last month, Costa Rica beat out the United States and Western European nations for the second time to top a survey of 151 countries on a measure of progress and well-being, one that ignores the usual economic indicator _ the gross domestic product, or the total amount of goods and services produced in a country. It ranked first in the Happy Planet Index put out by the New Economics Foundation, a British research center that promotes global well-being and sustainable development. [caption id="" align="alignright" width="233"] Coastline of Costa Rica from a small plane. Photo by Miguel Viera.[/caption] Some Costa Ricans downplayed or mocked the "happiest country" label even as a tourism campaign called the "Gift of Happiness" unfolded to attract new visitors from abroad. President Laura Chinchilla took the description lightly. "We Costa Ricans have a strong spirit of self-criticism. We know our limitations, we are aware of our problems and, as free people, do