What If AI Doesn’t Fix Travel’s Labor Problem?
Travel’s AI investment is concentrated in office work while its demographic labor crisis is concentrated on the front line; the jobs aging fastest remain stubbornly physical.
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AI, Visa, and the New Battle for Travel Customers
the most powerful room in global travel returns to new york City.
September 22-24.
World Cup Travel News
No World Cup Bump: U.S. Tourism Down in June
While visitors from markets like the United Kingdom surged, total overseas visitation for June was down from last year.
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Who Gets Anko’s Old Job? Contenders for the Next SAS CEO
Van der Werff has six months to hand over the keys, and by the time he does, the people choosing his successor may not be the people sitting on the board today.
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Accor Is Bringing Movenpick and MGallery to India: Exclusive
Accor has been in India for two decades but has been slow to gain traction. Now it’s focused on expansion and building out the structure to support the growth.
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Early Check-In
Keep up with the latest hotel and hospitality news.
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Yatra’s First International Expansion Looks Nothing Like Its OTA Competitors
For a company whose growth has been almost entirely India-centric, Yatra is now betting that enterprise travel technology built for one of the world’s most complex markets can travel just as well abroad.
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Insights
New Research: 5 Paths to Sustainable Success in Saudi Tourism
The next five years in Saudi Arabia tourism will determine the global order of the travel industry for the next 50 years. Based on a new survey of over 400 travel executives, this new research explores five paths to sustainable success in travel and tourism investments across the Kingdom.
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Skift Data + AI Summit 2026: 10 Insights From Travel’s AI Frontlines
Explore top insights from Skift Data + AI Summit 2026 on AI strategy, agents, search, personalization and what it takes to scale AI in travel.
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The Caribbean Destination Intelligence Report
A new report from Skift Research and Skift Advisory assesses how Caribbean destinations are navigating an exciting yet uncertain future, offering a framework for travel leaders to gain a competitive advantage in this dynamic and growing region.
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From shifting consumer tastes to the impact of AI, global travel is undergoing unprecedented change.
Skift Advisory helps make sense of it all.
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Heat Wave Hits Some of Europe’s Top Tourist Attractions
Europe faces record-high temperatures just as its peak travel season ramps up.
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GreenShift
A deep dive into the intersection of climate change and travel.
Curated By Darin Graham
Skift Data + AI Summit Takeaways
The Verdict: Travel’s AI Race Has an Operating Problem
We heard from more than two dozen of travel’s most important tech leaders — the people actually deploying AI solutions every day. Here’s what the industry still needs to get right.
Mews at Skift Data +AI Summit 2026
If your AI investment is being justified internally as labor savings, this session argued you’re underselling the revenue case and overselling what’s possible.
Booking.com at Skift Data + AI Summit
If your AI roadmap is organized around customer-visible features, you are optimizing for the wrong signal.
Sierra and Amadeus at Skift Data + AI Summit
If your organization is still waiting for agents to mature before committing to a production deployment, the waiting period is already costing competitive ground.
Skift Travel Health Index
May 2026 Highlights
In May 2026, the Skift Travel Health Index dipped to 97, reaching its lowest point this year, and the second consecutive month below the 100 benchmark. But this does not indicate that people have stopped traveling; travelers have just become more selective about where they spend their money.
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Focused on connecting companies with Skift’s unique ecosystem of travel industry influencers and decision makers, our in-house marketing studio creates engaging, insightful content and experiences for brands.
Deep Dives
Winners, Losers, and Lots of Premium Seats: Europe’s Airline Scorecard
Premium cabins still drive profits, but it’s the low-cost threat that keeps Europe’s legacy carriers up at night.
‘It’s Like Being in an Oven:’ How Extreme Heat Is Changing Travel
Climate disruption isn’t just a future threat – it’s already changing the way we travel. Businesses have no choice but to adapt.
Every One of Marriott’s Hotel Brands, Explained
We break down each of Marriott’s more than 30 hotel brands, highlighting key differentiators and market positioning.
Extreme Loyalty: The Airlines Turning Travel Into a Competitive Sport
In a drive for loyalty and attention, high-stakes travel challenges are growing in popularity. These airline campaigns generate buzz, but they also raise thorny questions around ethics, sustainability, and long-term brand impact.
The Silent Years of the U.S. Travel Industry Are Upon Us
At Skift, our job is to pay attention, to connect the dots, even when others can’t or won’t. We’ll keep reporting. We’ll keep listening. Because the story of the travel industry — especially now — isn’t going to tell itself.
Travel Leaders (Anonymously) Speak Out on Trump’s Turbulent First 100 Days
“So very painful” sums up how many travel leaders are feeling on the first major milestone of the second Trump administration.
Flying Cars and Supersonic Jets: Silicon Valley’s New Arms Race
Amid heightened concerns about U.S. aviation infrastructure, several startups are bullish that they will significantly disrupt the travel experience in the next few years.
Religious Tourism: The Indian Travel Industry’s Next Big Bet
The money from the pockets of Indian devotees is overflowing from the donation boxes in temples and spilling onto the travel industry. Hotels, airlines, and travel agencies are all placing their faith in the business of religion.