Travel marketers have become experts at measuring campaign activity. The challenge now is connecting that activity to visitation, traveler value, and economic impact while campaigns are still running. AI-powered measurement can optimize campaigns for business outcomes, not just marketing metrics.
Thailand is shifting from reassurance to access, betting that easier travel and deeper ties with China's interior will restore Chinese arrivals before rivals like Malaysia turn their gains into lasting market share.
Aeromexico's Q2 was a fuel-and-World-Cup dent, not a demand crack, and a record premium mix plus a shrinking domestic rivalry point the rest of the year sharply up.
The companies that originate trips do not need to call themselves travel companies to capture travel's economics, and Ari Emanuel is demonstrating it across three of them.
Airbnb's partnership with CarTrawler on car rentals is Airbnb's latest step toward becoming a traditional online travel agency. CarTrawler is poised to become an Expedia brand, which will compete with Airbnb on car rentals.
The World Cup delivered real, rate-driven gains for hotels and short-term rentals. But the impact was barely noticed by U.S. airlines, and the international visitor boom is falling short of expectations.
Associations are unhappy with Europe’s plans to make the aviation industry pay more for its international emissions — for different reasons. One side argues proposals don’t go far enough, and the other says they shouldn’t exist at all.