Skift Take
From its labor contracts to airplane redecorating, Horton's talk and action recently is focused entirely on projecting an image of an airline that's ready to go it alone.
American Airlines CEO Tom Horton told a crowd of corporate travel agents Sunday that he wants to return his airline to being an industry leader by the end of the year, but he shied away from discussing a possible merger with US Airways.
"I feel about American the way I feel about America. There's no option but success," Horton said. "This is a company that flies our flag around the world."
The airline's parent, AMR Corp., filed for bankruptcy in November. Recently, Horton has been on a public relations tour spreading a new me