Skift Take
Looks like the first price increase in 3 months will stick, even Southwest, industry bellwether, caved in. Fuel prices rise is a hollow excuse, though, as that causation has been proven to be a lie, for most part.
Get ready to spend more on travel. Airlines are raising ticket prices again after a four-month lull that coincided with falling fuel costs.
Over the weekend, several big airlines matched United Airlines' increase in base fares of up to $10 per round trip within the U.S. Fare watchers said it was virtually certain that the new prices would stick, resulting in the fourth fare increase this year and the first since late March.
United raised fares Friday morning by $4 to $10 per round trip depending on flight length. Over the weekend, Delta Air Lines, American Airlines, US Airways, JetBlue and Virgin America all matched the move; so had Southwest Airlines and its AirTran subsidiary on flights of at least 500 miles. Southwest carries more passengers within the U.
