How hosting the Olympics hurt London's tourism business this summer


Skift Take

The Olympic build up scared off tour groups and tourists during booking season and now the rest of the city’s attractions are eerily empty. London can only hope this long-term investment makes up for the short-term losses.

The Olympics is creating a “ghost town” effect in central London as visitors who would normally flock to the capital’s shops, hotels and theatres stay away, casting doubt on expectations of a sh