SkiftDesign: Ikea looks to open 100 low-cost boutique hotels in Europe
Skift Take
Ikea probably realized they were furnishing a growing number of 'budget design' hotels and decided to cut out the middleman and make their own, although the hotels won’t carry the brand name.
The property division of Inter Ikea — the company that owns the Ikea intellectual property rights — is planning hotels in 100 locations across Europe. The first two hotels are expected to open in Germany in 2014. Other locations earmarked for hotels include Belgium, the Nether
