FirstGroup rail boss to Richard Branson: Passengers like us more than Virgin


Skift Take

Knowing that it can't compete with Branson when it comes to press manipulation, FirstGroup has held its fire until the time was just right. And pointing out that Virgin is late and not well liked is exactly the right attack at this point.

Sir Richard Branson came under a scathing attack last night over his stewardship of the West Coast main line as he faced further rebuffs in his efforts to hang on to the franchise. He made a last–ditch appeal to David Cameron to intervene to delay the signing of a new contract with First Group to replace Virgin Trains on the route. [caption id="" align="alignright" width="350"] A FirstGroup train in Westerleigh Junction, England. Photo by Mat