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SkiftAds: Bermuda's new tourism pitch: We're more than beaches

Rafat Ali

Skift Take

Authenticity through the eyes of local is the new black in tourism ad campaigns. It also expands the base beyond the resort-seekers.

The goal [of the new Bermuda tourism ad campaign] is explicit in the theme: “So much more.” The campaign plays up cultural and culinary attractions and diversions like scuba diving and golf along

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