Skift Take
Although the brand is likely over-estimating the number of users who will come calling with their credit cards and enough cool cachet, it deserves credit for launching a travel product that it expects people to happily pay for.
There are plenty of travel services out there ready to share hotel discounts or give up all their expertise for free, but the people behind members-only startup Valet.com believe that it also has a compelling lifestyle to sell customers.
Launched last week by professional trend spotter Josh Spear, who had been dabbling with inspiration travel at FlyingStandby since 2008, Valet promises "Exclusive rates and benefits at luxury and boutique hotels in m
