Fall in love with flying again: Norway's Widerøe airline's inspiring new ad
Skift Take
The sense of wonder and anticipation in this ad is what keeps travelers feeling inspired about air travel, even if they know their seats may be a bit cramped and their connecting flight late.
A deceptively simple new TV ad from Norway's local airline Widerøe may make you want to dream about flying again.
From Adweek: "McCann Oslo and director Marius Holst pull a rabbit from a hat with this deceptively simple commercial for Widerøe airlines. Beautiful scenery, amazing acting, stunning cinematography—and a wonderfully subtle message. Flying is magical. So is this spot."
And in case you want to know gorgeously layered song that starts towards the end, it is a track called "Youth" by the band Daughter, embedded below for your listening pleasure.
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