Moving away from industrial model of tourism to “conscious travel”


Skift Take

Responsible tourism is not a trend, but a reality we all have to move towards to make sure tourism and travel lasts for generations to come. Conscious travel is a step in that direction.

A fascinating concept put forward by Anna Pollock, a UK tourism consultant as founder of "Conscious Travel" movement. The concept enables places to attract and welcome guests in a manner that doesn’t cost the earth, away from the industrial model of tourism.