UK visitors actually fell during July, nevermind the Olympics hype


Skift Take

Huge events with complex organization hassels actually turn off tourists, stats have proven time and again. This London Olympics was no different.

The number of overseas visitors to Britain fell during July, despite the lure of the London Olympics, research has revealed. Foreign travellers made 3.18 million visits to Britain in July 2012, down from 3.36 million in July 2011, according to the Office for National Statistics (ONS). Total spending by overseas visitors also fell in the same month, from £2.13 billion in 2011 to £2.01 billion t