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Industry legend and former American CEO Bob Crandall joins Hipmunk’s board

Samantha Shankman

Skift Take

Hipmunk has made its mark among travel search sites in its own right, but Crandall’s expertise should catapult the site forward as it gains more credibility among industry vets and makes further connections with major players.

Turns out the new kids could use some help from an experienced industry exec. Bob Crandall, the former chairman and chief executive of AMR and American Airlines, is joining the board of directors of Hipmunk as an independent, the online travel company announced today. Crandall served as an exec of the now-bankrupt airline for 25 years before retiring in 1998. He created the industry's first frequent flyer program (

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