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Online Travel

TripAdvisor looks to add more mobile-only features to its smartphone app

Samantha Shankman

Skift Take

TripAdvisor needs to integrate popular mobile services like check-ins and payments in order to make mobile connections between its enormous audience and the brand.

Medros said while TripAdvisor first looked at duplicating its desktop site with its primary mobile app, the focus now is on how to add unique tools aren’t possible anywhere but on a mobile device.

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