SkiftStats: Business travel in austerity-friendly Europe not doing so well in 2012
Skift Take
Business travel generally tracks the economy, job growth and exports in matur markets like Europe, and that's what we see here.
GBTA has come out with its semi-annual analysis of the five most critical business travel markets in Europe: Germany, the UK, France, Italy and Spain. These five markets together form the lion’s share of business travel in Europe, nearly 70%, and provide a barometer for the health of the entire European business travel market. Some numbers:
- Overall business travel spend among major European markets will fall 2.2% in 2012 to $177 billion USD before bouncing back by 1.4% in 2013
- German business travel spend is expected to rise 1.6% to hit $50.8 billion USD in 2012, before growing 3.3% in 2013
- UK business travel spend is expected to remain flat in 2012 ($40.2 billion USD) before growing 2.8% in 2013
- France business travel spend will fall -2.2% to $35.7 billion USD in 2012, before growing 1.1% in 2013
- Spain business travel spend will decline -7.8% in 2013 to $17.9 billion USD before falling another 1.6% in 2013
- Italian business travel spend will fall -6.9% in 2013 to $32.9 billion USD and will shed another -1.2% in 2013