Skift Take
There are so many loyalty tracking companies in existence that a shakeout is inevitable.
Consolidation among the numerous loyalty tracking companies is under way as Traxo acquired the assets of GoMiles, and transitioned users to the Traxo mileage-tracking platform.
"This is the start of the fire sale for the group of frequent flyer tools that all came on the scene about the same time," says Randy Petersen, the founder of FlyerTalk.
GoMiles CEO Michael Komarnitsky will stay on with Traxo. He becomes Trax