New Zealand is ready for its close up (again): Tolkein tourism is back


Skift Take

“Lord of the Rings” was a lesson in how media could effect tourism. "The Hobbit" will likely reignite interest in New Zealand's remote wonders after years of natural disasters have scared visitors away.

For Mr. Jackson, New Zealand and the millions of fans who spent the last decade tromping this island country in search of “Lord of the Rings” filming locations, the journey is about to begin again