Hotels shed shabby recession look and reflag under luxury brands


Skift Take

Acquisitions ran rampant last year as operators that couldn’t keep up brand standards were dropped and then picked up by brands looking to renovate the space, or left to become individually owned.

Overall, since the beginning of 2009, about 7,100 U.S. hotels have been reflagged, amounting to about one in every seven properties. The recent increase reflects a U.S. lodging market roiled by a c