NYC now top destination in U.S. for Brazilians
Skift Take
Brazilians, despite the slowdown in their economy, are still big spenders, and NYC is smart to micro target them with marketing, advertising and pushing for visa-free travel.
The number of Brazilians in New York should double instantly if the visa requirements for the country are waived, according to George Fertitta, president of NYC & Company, the official tourism agency for city, who visited Brazil for the second time this year.
Veja: About 770 thousand Brazilians visit NYC by the end of 2012, which is 7.2% higher than 2011, but shows slowdown compared to previous years. In 2011, there was an increase of 22% compared to 2010. Between 2005 and 2011, increasing the number of tourists was 541% - the highest in comparison to any other country.
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