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Tourism

Premier League football makes UK premier tourism destination

Mark Townsend

Skift Take

And, just think of how those football-tourism numbers would skyrocket if fan violence and racism weren't an ugly backdrop.

Nearly a million overseas visitors travelled to Britain last year to watch football matches, according to research confirming the popularity of the UK as a leading sports tourism destination. Despite the high price of tickets and the problems of violence and racism in the game, new figures from the national tourism agency reaffirm the global allure of British football, particularly the Premier League. Figures compiled by VisitBritain show that 900,000 football supporters visited Britain last year, a figure tourism bosses hope will be further supplemented by the sporting success of the Olympics. Hu

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