Times Square’s newest hotel brand will be announced within two months


Skift Take

Hotel investors play coy with a reference to a “W-type hotel,” but considering Starwood Capital’s history we know it will be another high-quality property that sees a multi-million dollar investment.

The developers of 701 Seventh Ave. in Manhattan’s Times Square expect to have an agreement with a hotel company in the next 45 days that may pave the way for a new tower, one of the site’s owners