W Hotels planning expansion in Asia over next three years


Skift Take

The W brand may have cooled a bit in the U.S. since its heyday in the late 1990s, but it's mix of hip with high-end is a strong draw in Asia's hot design capitals.

W Hotels Worldwide, the luxury hotel brand under Starwood Hotels and Resorts Worldwide, is looking to expand its hotel operation in Asia in the next three years. "Asia is very attractive for us, as the region's economy is booming. Many people are heading here, and there are many vibrant, incredible and beautiful cities, which are the targets for W Hotels," said Arnaud Champenois, the brand director for W Hotels and Le Me{aac}ridien in Asia-Pacific. The US-based hospitality chain plans at least 10 new hotels. After W Bangk