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Orbitz and Brand USA partner in iPad app and beyond

Dennis Schaal

Skift Take

ebookers' iPad app is probably smart placement for Brand USA as it tries to attract tourists from abroad. ebookers' integration of the troubled Apple Maps is a head-turner.

Orbitz Worldwide and Brand USA, the public-private marketing effort to attract inbound tourism, have initiated a multifaceted advertising partnership. As part of the effort, Brand USA advertising for its DiscoverAmerica.com consumer site permeates the

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