Foodies’ dreams come true with launch of a new travel venture by Whole Foods


Skift Take

Whole Foods already has a massive following of dedicated, wealthy consumers who are likely to salivate at the news and become the venture’s first customers.

Whole Foods Market announced today the launch of its new travel venture, Whole Journeys, offering worldwide tours focused around the production and consumption of food. The tours are targeted at travelers with a passion for eating and exercise. Many of t