Skift Take
Proactive resorts look to ensure a profitable season by offering multi-mountain deals for early bookers and installing snowmaking equipment to avoid a dry spell that led to last year’s disappointing turnout.
Among values at resorts, Arapahoe Basin is offering a season pass that's good for two seasons instead of one. And Aspen/Snowmass is teaming with Alta in Utah, Jackson Hole in Wyoming and Squaw Valley/Alpine Meadows in California to offer a $349 pass that includes two free days at each of the four destinations, plus steep discounts on lodging and additional lift tickets. By contrast, a single-day ticket at the Aspen ticket window reached $108 during the busiest times last season.
Passes that offer access to more than one resort are becoming more commonplace. The number of resorts where Monarch Mountain's season pass holders can ride for free or for a discounted rate is up to 31 this season, and a few
