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Airlines

American Airlines likes Apple Passbook so far and is considering new features

Dennis Schaal

Skift Take

American Airlines believes Passbook has lived up to the hype, and is smart to consider additional at-the-airport features, such as seat-upgrade and gate-change information integrated with Passbook.

Three months after implementing Apple Passbook for mobile boarding passes, American Airlines likes what it sees, and is considering adding other location-based features such as seat upgrade notifications. "Adoption among all of our app users has been quite high," says Phil Easter, Ameri

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