Skift Take
The K-Pop video unintentionally set off an incredible case study in which soft power boosts tourism for a region, but we've quickly seen that you don't have to be in South Korea to use it to market your travel product.
The Korean Tourism Organization must have started salivating as they watched Psy’s YouTube phenomenon reach hundreds of millions of viewers around the world. The most-viewed video on YouTube has been watched over 834 million times, which looks a lot like dollar signs when you’re sitting on the board responsible for driving tourists to South Korea.
Mr. Lee Charm, Head of KTO, was quoted as saying, "If only one percent of them said, 'Hey! What is this place, where
